Quidi Vidi is a "Pop" Star

  • Downhome Magazine
  • Posted: Aug 18, 2015 9:25 AM

In the coming months, anyone walking down the soda pop aisle of a grocery store might spy a label with a picture of iconic Quidi Vidi, St. John’s, Newfoundland on it.

Jones Soda invites the general public to submit photos for the labels of their glass bottles. They’ve featured everything from carousels to animals, and images from all over the world. Newfoundland’s Aidan Devereaux sent in a photo late last year and recently he received a letter telling him they’d chosen his picture.

Back in December, Aidan was hanging out in the cafeteria of Memorial University and his friend was drinking Jones. “I noticed you could submit your own photos for the label,” Aidan says. “And my friend suggested I do it because I was just learning to take some photos and getting into taking photos.” 

When it came to deciding what picture to send in, Aidan chose Quidi Vidi. “I really like it down there. I like those stages down there out across the water. I’ve taken a few pictures of them and I like the area,” says Aidan. “I thought they [Jones] might like it because it’s a Newfoundland thing and they might think that’s interesting and they probably don’t see it all the time. It’s a unique spot.”

While he now has an Olympus E-PL5 digital camera, Aidan says he took that winning photo with his camera phone. 

Since first contacting him about his photo being a “staff pick” for a label, Jones has sent Aidan a few label designs to show him what it may look like. The labels were for crème soda. But if he had a choice, Aidan confesses, he’d go with root beer.

Regardless of the flavour, he says, “I’m hoping to find a bottle when it comes out.”

He won’t be the only one. - By Elizabeth Whitten