AppleCore Communications
Clients are happy when they see results. As a team, this is what AppleCore works towards.

The Fairways Condominiums in Gander is promoting a unique investment opportunity. Downhome's audience was a perfect fit. Within 60 days of sales, it was 25% sold.

"The Fairways is pleased with the highly targeted response to its Downhome advertising and the conversion rate to actual sales," says Deborah Bourden, partner in AppleCore Communications, "Not only did our client get great response to his print advertising but is also pleased with the number of referrals to thefairways.ca that came from the Downhome website."

"Downhome fills an important media gap for us when we need to reach the people of Newfoundland and Labrador," adds Deborah.

Since 1999, AppleCore Communications has built a reputation for its fresh approach to quality and results in marketing, advertising, design, web development and video and multimedia production. As such, each project is planned and executed in partnership with carefully selected suppliers. Deborah concludes, "In projects where we have partnered with the Downhome, we have not been dissappointed."
Adventure Log Homes
Dean Abbott, of Adventure Log Homes Ltd., began building log homes over 10 years ago. As an entrepreneur he understands the importance of advertising as an investment.

"Over the years I have tried to generate awareness and interest of my products and have spent a lot of money on advertising that didn't work. Downhome provides a low cost opportunity to build a long term image. You can visit any home or business and you'll see past issues of the magazine. Readers keep or pass along their copy of Downhome; this helps to reinforce my brand and keep my company top of mind. Downhome not only reaches the Newfoundland & Labrador market but all over the world to people who are planning to move to the province and build their dream home.

Downhome readers are my target audience and most importantly they respond to the advertising. The feedback from Downhome readers is very positive. My marketing efforts are working so well through the publication that I use it as my principle form of advertising."
Family Memorials
With its modern plant headquarted in Clarenville since 1987, Family Memorials has been servicing the province for almost 20 years. Woodrow Janes of Family Memorials, Mount Pearl location, says he has tried many different advertising routes to reach abroad - none with the level of success he has had with Downhome Magazine.

According to Woodrow, "Downhome offers us an opportunity to reach Newfoundlanders and Labradorians all over the world. As long as they can get to a phone, fax or e-mail, we can look after their needs of placing a memorial at the grave site of a loved one and provide an array of cemetery services they may require.

"In 2004, Family Memorials experienced its busiest year to date. While our business throughout the province has grown, we have seen a phenomenal increase in our national and international inquiries since our campaign in Downhome!"

As a VIP Associate member, Woodrow says he has also seen significant response from abroad. "VIP provides an extra incentive for people to contact us and helps us track how well our advertising is working.

"Downhome is a people-friendly magazine, one with a great staff that's always there to help…and it gets results."
Winterholme
Dick Cook, co-owner of Winterholme, a four-star heritage inn and a key landmark in the historic district of St. John's, says he's a real fan of Downhome magazine. "I love reading it and so do our guests, so I know how well the advertising works," he says. "Downhome is a trusted magazine with a warm and friendly environment. Those are the same values our customers find at Winterholme."

The family team of Dick, Ruby and Lisa Cook own and operate Winterholme, which is celebrating it's 100th year in 2005. Says Lisa, "It's difficult to identify value in advertising when there's a lot of misleading information out there. But we know when we deal with the Downhome advertising staff we are being dealt with fairly and honestly."

"Advertising in Downhome is the key to reaching our clientele from rural Newfoundland and Labrador" adds Dick, "we love the new format and the best thing about Downhome is that there's something to read on every page."